Monday, May 9, 2011

Field to Fork

Sometimes a client project requires PhotoShopping that wanders too close the the edge of *hack* territory.  I don't love these projects but I don't dread them, either. I take them as challenges to make cringe-worthy trite ideas less hack, more visual message. Not always easy. I'm halfway happy with this one. It's for a food production safety tri-fold brochure (avoiding ecoli outbreaks and the like, fun stuff), the graphic spreads across the inner folds. I massaged two photos to convey the field-to-fork theme of the company's food production testing services. What say you? Visual message or PhotoShop hack (or both)?

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